Marketing with Facebook provides easy strategies and a huge audience. Rather than ignoring how powerful it is, you should learn what you can about it so you can market with it. This article can provide you with further information about Facebook marketing tips and how you can best use it to your advantage.
If you’re using tabs as part of your marketing campaign, make sure the most important tabs are at the front of the list. Under your tabs is a link marked “Edit”, you can click that and then reorder the tabs, placing your most important tabs, such as Promotions, at the front.
Don’t neglect your existing audience. Many people concentrate on getting new fans but forget the patrons they have already. Your audience must feel respected. This will help fortify your brand and personality.
Make regular posts on your Facebook page. Setting up a page, putting in multiple posts on the first day, and then ignoring the page for the next several months will do nothing to improve your business. Set up a schedule for posting that meets your business’s purpose for the Facebook page, and stick to it.
Avoid posting updates too frequently. If you notice that your subscribers are not interested in your updates, try reducing the frequency of your updates. Save the content you want to share so you can post more valuable updates later. Posting one daily update is your best option if your subscribers check Facebook regularly.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. This is because customers are random so they likely will not follow daily posts. Invest your marketing dollars in a targeted Facebook ad instead.
Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
Use videos to make your Facebook page even more engaging. Facebook is a really visual social media platform. It’s much more visual than Twitter. Photos are great on Facebook, and videos can really be show stoppers. If you’ve got great videos to share, you can see your posts get a lot more likes!
Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If you are lucky enough to have a name that isn’t taken, secure it as soon as you can. You never know when someone may just pick that name and you’ll be out of luck.
Offer a reward to those that already frequent your page for telling their friends to like your page. This is a relatively cost effective way to interact with those that already are interested in your business, as well as an easy way to spread the word about what you have to offer.
While Facebook is relatively new on the social media scene, its power to reach a very large audience is quite astounding. Instead of neglecting it, learn more about it. Read these tips to get the most out of Facebook marketing.